// archives



INTRODUCTION In order to understand Harajuku (a district of Tokyo), one of the most exciting places to know Japanese fashion, I prefer to focus not on its sophisticated fashion trends but on its more casual and diverse “anti-fashion” styles which have no place to go. An objection against such an approach may be raised, saying […]

Homescreen Rhetoric

How to arrange your iPad apps by the rules of Rhetoric At first, my iPad Homescreen apps arrangement might seem very random, except for some color coordinated features. Fun thing about iPad Homescreen is that users can arrange their apps in any possible way they prefer, as long as it makes sense for them. A […]


Abstract This article belongs to a series of texts exploring the potential of an autoethnographic method for academic reflection on processes of creative design. This contribution first counters a possible objection based on the individualistic nature of the approach which seemingly ignores social dimensions that have been captured by other authors from an outside perspective. […]

Undressing cognition

At the end of a scorching December holiday, I found myself driving through a small South African village, on route to Cape Town. The heat was so overwhelming that it forced me to stop at a spaza shop (rural Africa’s version of a informal convenience store) to buy something cool to drink.  Once back in […]


Launched in 2012, semiofashionandthecity.com is a blog dedicated to fashion semiotics, which deals with all-round apparel sense-making. Edited by Eleonora Chiais and Federica Turco, both PhD students at the University of Torino (Italy), semiofashionandthecity.com brings semiotics from dusty libraries to glamorous catwalks, throughout words of mouth, highlighting that fashion is indeed a matter of sense. […]


Announcing the Ninth International Conference on Design Principles and Practices to be held at the Chicago University Center (USA), 12-14 March, 2015. Abstracts are accepted in monthly rounds. Proposals received at each monthly deadlines will be reviewed between two to four weeks of the corresponding deadline. Presentation types include paper, poster, workshop, or colloquia. All information available at:  designprinciplesandpractices.com
Visit the website of Design Principles and Practices here