Launched in 2012, semiofashionandthecity.com is a blog dedicated to fashion semiotics, which deals with all-round apparel sense-making. Edited by Eleonora Chiais and Federica Turco, both PhD students at the University of Torino (Italy), semiofashionandthecity.com brings semiotics from dusty libraries to glamorous catwalks, throughout words of mouth, highlighting that fashion is indeed a matter of sense.

Helped along by fashion blogs, fashion magazines, fashion theory, and fashion analysis, being out of fashion seems impossible nowadays. But can a real fashion addict just buy the latest trendy garments and match it with the seasonal modish accessories? There is only a perfect discipline – that boasts philosophical roots and an Aristotelian authorship – for analyzing the way how fashion garments are matched together, becoming meaningful objects for the observers.

This discipline is, of course, semiotics which is often perceived as a boring subject for nerdy university students. But, as a matter of fact, it offers a lot more than that. According to its etymology, semiotics means the analysis of signs (semeion, “sign” in Greek also means “miracle”) Semiotics examines the factors which give a communicational value to an object when it is inserted into a shared data context. Thus semiotics helps us to reveal – and not just accept as a fact – the reason why a businessman with a suit will be immediately distinguished from a yuppie disco PR with jeans and an all-the-rage t-shirt. Why all this happens?

Quoting Barthes, this could be explained because “the dress gives sense to a body and makes it living: It appraises the body, making it being seen. Dress does not hide nor shows; it hints at values. It does not display; it semanticizes.” So you can judge a book by its cover, but only if you have a “semiotic toolkit” helping you to interpret the messages given by clothing. In the virtual closet of semiofashionandthecity.com are stored suggestions and tips, food for thought about seasonal must-haves and precise directions on dress codes for all circumstances, from kids’ fashion to maternity style; from seductive lingerie to advices for masking wide hips, and a lot more.



About the author

Eleonora Chiais is a PhD student in “Sciences of Language and Communication” at the University of Turin. She graduated in “Mass media Communication Studies” in Turin with a thesis about the Charming Prince 2.0 and the media’s representation of the ideal man and her final dissertation received the award for the best thesis in the faculty of “Lettere e Filosofia” in the academic year 2010/2011. This work was publish as an e-book by the Italian editor “Bookrepublic 40 K” with the title “C’era una volta un principe azzurro” (Once upon a time there was a Prince Charming). Journalist, she works in magazines and newspaper and periodically writes articles about semiotics of fashion for a fashion magazine. She has also published various scientific articles on fashion. She is currently writing a doctoral thesis on fashion accessories in fairy tales and working as scientific supervisor at the project for Vogue Italy’s web archive. She created the blog www.semiofashionandthecity.com to help spread the popularity of fashion semiotics.

e-mail eleonora.chiais@gmail.com
Academia.edu https://unito.academia.edu/EleonoraChiais
Linkedin www.linkedin.com/in/eleonorachiais
Twitter @elechiais;
Facebook www.facebook.com/eleonora.chiais;
Twitter @SemioFashion
Facebook www.facebook.com/SemioFashionAndTheCity

Federica Turco -35 anni suonati e una vita dedicata alla… semiotica! Ho conseguito il titolo di Dottore di ricerca in Scienze del Linguaggio e della Comunicazione presso l’Università di Torino, occupandomi di ricerca in ambito semiotico. Tra i temi che mi sono più cari e su cui ho scritto articoli e studiato di più, ci sono la moda, gli studi di genere, le rappresentazioni femminili, la comunicazione pubblica, la semiotica urbana. Insegno Semiotica dei consumi allo IED di Torino e collaboro da anni con diversi Centri di ricerca dell’Università. Nel tempo libero, però, la grande passione della mia vita sono… le scarpe!


Comments are disallowed for this post.

Comments are closed.


Announcing the Ninth International Conference on Design Principles and Practices to be held at the Chicago University Center (USA), 12-14 March, 2015. Abstracts are accepted in monthly rounds. Proposals received at each monthly deadlines will be reviewed between two to four weeks of the corresponding deadline. Presentation types include paper, poster, workshop, or colloquia. All information available at:  designprinciplesandpractices.com
Visit the website of Design Principles and Practices here