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INTRODUCTION In order to understand Harajuku (a district of Tokyo), one of the most exciting places to know Japanese fashion, I prefer to focus not on its sophisticated fashion trends but on its more casual and diverse “anti-fashion” styles which have no place to go. An objection against such an approach may be raised, saying […]


  • I think there is beauty in everything. What 'normal' people would perceive as ugly, I can usually see something of beauty in it — Alexander McQueen #

Welcome to Design, Style and Fashion

SemiotiX Design, Style, and Fashion constructs an interface between semiotics and the professions which most obviously engage in the creation, production, and management of signs in a broad range of institutions both private and public. Activities such as interior decoration, fashion creation, make-up and cosmetic management, marketing and advertisement, font design, and website conception, staging and stage direction, to name only a few, involve the resources of the human capacity to innovatively modify our environment and our lives by creating new ways of seeing, feeling, and sense making.

Editor in chief: Hiroshi Yoshioka, a Professor of Art Theory at Kyoto University and current President of the Japanese Association for Semiotic Studies.

Current Issue: DSF- NW-2

Figure 3. Erratically repaired brick wall


This issue:

Paul Bouissac
Assistant editor and webmaster:
Zbigniew Roguszka
Concept and design:
Mark Dingemanse:
Tom Wysocki


Announcing the Ninth International Conference on Design Principles and Practices to be held at the Chicago University Center (USA), 12-14 March, 2015. Abstracts are accepted in monthly rounds. Proposals received at each monthly deadlines will be reviewed between two to four weeks of the corresponding deadline. Presentation types include paper, poster, workshop, or colloquia. All information available at:  designprinciplesandpractices.com
Visit the website of Design Principles and Practices here